My Marketing Plan

After the property is listed, the next stage is a marketing plan. Many agents at this stage go to their managers and merely put the property in the MLS system, and maybe put an ad in the paper, but this isn't all that is available. I use a comprehensive marketing system. No one is benefited by having a property sit on the market for a long time.

The Traditional

Some traditional marketing:

  1. Add the property to MLS-PIN, the local MLS system.
  2. Place a For Sale sign on the property.
  3. Feature the property on http://www.HomesInBoston.com
  4. Produce color property flyers.
  5. Place ads in various local papers
  6. Conduct a Broker's tour for agents with other office to preview the property.
  7. Analyze financing alternatives for prospects. By working with lenders, we can create sample financing packages that might make the process easier, and therefore, more attractive to potential buyers.
  8. Monitor listing and sales activities to maintain competitive position in the marketplace.
  9. Follow-up on showings to obtain prospects' reactions.
  10. For specific properties there are other available tools that can maximize buyer attention, including Virtual Tours, and Aerial Photography.

An Unique Position

As you can imagine, I have various proprietary techniques and strategies that I can't discuss here, but suffice it to say that with thousands and thousands of registered buyers and almost 100 domain names dedicated to local real estate, my online web program provides more exposure than most entire companies, and all of their agents combined, can offer. Our existing sites currently have top ranking in many search engines and with our additions to content and new features, we will stand heads above the competition in use of the medium.

All of that in addition to the traditional marketing, like ads in local publications and newspapers and inclusion in Realtor.com, etc. and you have an unparalleled marketing program. The average agent gets dozens of registered visitors to their website in any given year. I get THOUSANDS! Imagine exposing your property to thousands of potential buyers as opposed to dozens. Thousands of buyers without the worries of ruining your carpets because they can take a virtual walk-through of your property online.

Additionally, we are poised to solidify contacts with every consumer that sees your property. Every buyer or broker that shows the property, receives a brochure about your home which specifies all of the great features, and includes a picture so that they won't forget yours if they see several homes. This is where having an in-house print division becomes truly exceptional.

And it goes without saying that total cooperation with all other real estate firms improves your exposure and marketing potential.

Charissa Pemper, Boston REALTOR®

Charissa Pemper
Lic. MA Real Estate Broker, REALTOR®
Charissa@HomesInBoston.com